Following a recent conversation with an Academy Member discussing the difference between a company’s Vision and Mission, I took to Google to find some examples of some really great Vision and Mission statements, and one of my favorite online marketing blogs, Hubspot, did not disappoint! We talk a lot about identifying your mission, vision, and […]

On March 23, 2010, President Obama signed the Patient Protection and Affordable Care Act, also known as Obamacare. In addition to health care exchanges and a personal mandate to have health insurance, one of the most visible features of Obamacare is the 3.8% surtax on net investment income for wealthier taxpayers. This health care legislation […]

You don’t need to be an award-winning writer to create an appropriate sympathy card or note of condolence. It’s not hard to add a few short sentences to customize a store-bought sympathy card to help lift the spirits of the mourners. Make it easy on yourself by using journalism’s “Five Ws” to guide your way: […]

#TGIF #EverybodysWorkingForTheWeekend #FinallyFriday #FriYAYYou get the point. The thought of living our lives as a race to get to the weekend is a phenomenon I’ve never quite understood. Don’t get me wrong. I love spending time with my family and friends on the weekend just as much as you do. But let’s remove that element […]

This is another in a series of blogs on the basics of estate planning. This week, we’ll look at domicile and residency. Residency is where a person ordinarily lives. Domicile is where a person has their permanent home and substantial connection. So, residency and domicile are not the same thing and someone may be a […]

The financial burden faced by caregivers is one of the major downsides of caregiving, according to newly released findings from C-TAC (the Coalition to Transform Advanced Care) and CIGNA. This project’s rather stark finding is that: “We are creating a whole generation of caregivers who sacrifice their jobs and personal relationships, have little financial security, […]

Out of all of the pages on your law firm’s website, digital marketing experts agree that the About Us page is one of the most important. It often delivers the very first impression prospects have of your firm, so it’s safe to say that it’s vital to get it right. It’s probably also safe to […]

This is another in a series of blogs on the basics of estate planning. Last week, we looked at decanting a trust. This week, we’ll look at Trust Protectors. A Trust Protector is someone with special power over a trust. The Trust Protector is not the Trustee, although in some documents they could be called […]

True direct marketers will tell you and prove to you that there is no better media to specifically target your ideal audience within a 20-mile radius of your office than Direct Mail. Think about it, homeowners go to their mailbox an average of 6 times a week. The odds are that you will only have […]

Earlier this year, Gallup released an extensive report regarding the modern U.S. workforce entitled The State of the American Workplace. Of the U.S. full-time workforce, equal to approximately 100 million employees, the report finds that only 33% are engaged at work, leaving 67% as disengaged or simply sleepwalking through their day. This means that only […]