I recently received an interesting HubSpot blog on the topic of spelling and grammar errors in marketing and office communication with clients. The question posed was, “Should spelling just not count as much these days?” The question alone raised the hair on the back of my neck! I couldn’t WAIT to respond with my two […]

Estate Planning is the intersection of many different areas of the law. Of course, an Estate Planning attorney should understand Probate and Trust Law. And, Estate Planning attorneys must understand Estate & Gift taxes, at a minimum. Of course, it is generally expected that they will have somewhat broader knowledge of Tax Law. On the […]

Robert Ettinger, the father of cryonics, died a few weeks ago at the age of 92. He believed that an individual can achieve immortality by freezing one’s body upon death, until scientific advances allow them to be resurrected. Having already frozen his mother and his 1st and 2nd wives, Mr. Ettinger became his Cryonics Institute’s […]

“Whether you think you can or can’t, you’re right.” Henry FordInitial consultation training has such a huge impact on your results and the peace of mind your clients get after meeting with you. As you can imagine such training breaks the process down into numerous parts. One of the main components in a consultation, whether […]

Survey Shows 43% of Past Seminar Producers Quit Seminar Marketing Due to Poor Conversion Skills I recently reviewed results from outbound survey calls to financial professionals who conducted seminars in the past 4 years – but who have since stopped using seminars – and identified  “Conversion” (converting seminar attendees to appointments) to be the biggest […]

People buy from those they know, like and trust, so your first 3 steps should focus on those elements. Obviously, people need to know you exist before they can start a relationship with you. That means you should consider all the ways you can put your firm image and message out into the community. There […]

As I wrote last week, New York now allows same-sex couples to marry. The first marriages took place on Sunday, July 24, 2011. (While Gov. Cuomo signed the bill legalizing same-sex marriage a month ago, it had a 30-day waiting period before becoming effective.) It is interesting to note that, unlike other states allowing same-sex […]

How Many of You Conduct Estate Planning Seminars In Your Community? We’ve been noticing a huge change in the way Academy Members are filling rooms. In the old days you could run a newspaper ad, possibly use an insert and get a standing-room-only crowd to talk to about all the planning pitfalls to avoid, the […]

Are you a LinkedIn Lawyer? We always endorse the idea of all of our Members connecting with professionals and groups so they can gain exposure with those in their field or geographic area. LinkedIn is a hotspot for professional connection. The Academy has created a group on LinkedIn (Legal Marketing and Practice Building Strategies) so […]

Same-sex marriage recently became legal in the state of New York. New York now joins Massachusetts, Connecticut, Iowa, Vermont, New Hampshire, and the District of Columbia as the U.S. jurisdictions which currently allow same-sex marriage. (California allowed same-sex marriage for a few months before the passage of Proposition 8, which ended it. California only recognizes those […]