If you’re a marketer or law firm owner, then you’re likely very interested in bringing the maximum number of visitors to your website.  But the volume of traffic really shouldn’t be your top concern.  Instead, you should be paying attention to your conversion rate, one of the most important marketing metrics. Conversion rate is the […]

When deciding where a law firm wants to do its banking, influencing factors are typically interest rates, fees, fund management, etc. While these are obviously important, some firms focus too much on the bottom line and fail to consider the value of their banking relationship. Having a good relationship before you actually have to rely […]

As 2022 draws to a close and the New Year dawns, we need to think of…tax planning! Some years Congress tweaks the laws more than in other years. While 2022 held plenty of events: the war in Ukraine, an improved “bivalent” coronavirus vaccine addressing new coronavirus variants, the U.S. midterms elections, etc., it was a […]

In today’s electronic age of smartphones, tablets, and laptops, it is a challenge for many working professionals to detach from their jobs during non-working hours. If you are one of those who are tempted to check your work email when you are not at work, you should be aware of the research findings of YoungAh […]

As we wind down 2022 and begin planning for 2023, it’s a great time to consider your 2022 individual income taxes and explore ways to position yourself favorably for those taxes. There are still a few days left to make last-minute charitable gifts before December 31, 2022. While certain benefits like the special provision included […]

Accountability. The Oxford Dictionary describes it as the fact of being responsible for your decisions or actions and being expected to explain to them when you are asked.  Accountability is about doing what you say you will do. It’s about being the boss of you and completely owning it. Accountability provides the foundation and structure. […]

The headline read “Battle Over Anne Heche’s Estate Settled” when it should have read “Yet Another Celebrity Dies Without an Estate Plan.” Anne Heche was a well-known actress who died unexpectedly following a fiery car crash in August 2022. Anne left behind two sons, one of whom is 20, the other of whom is 13, […]

This is an activity-based blog, so get out a pen and a piece of paper or open up the Notes App on your phone. Are you ready? Don’t worry, there won’t be a quiz at the end, but you will have to wait 365 days to see your results. Yes, you read that correctly, one […]

While many commentators saw the mid-term elections as an opportunity to focus on whether the Senate would remain blue and the House would turn red, they ignored other important aspects of the mid-term elections.   According to Ballotpedia, voters in 37 states considered more than just who would take office.  Folks cast ballots for a wide […]

You’ve likely heard the term “SEO” before, but you may not know exactly what it is or how it can benefit your law firm. SEO, or search engine optimization, is the process of improving the visibility and ranking of your website on search engine results pages (SERPs). A good SEO strategy can help draw more […]