For decades, attorneys have been told there’s only one way to run a law firm: work harder, bill more hours, and hope you can eventually take a step back when you’re ready to retire. But anyone who’s lived inside that model knows the truth. It’s exhausting. It doesn’t scale. And at the end of the […]

Technology continues to advance at a rapid pace, and artificial intelligence (AI) is leading the charge. While AI has made headlines in everything from medicine to marketing, it’s also quietly revolutionizing how law firms operate. For estate planning and elder law attorneys, AI presents both an opportunity and a challenge: an opportunity to increase efficiency […]

What do “Hulk Hogan” (born Terry Gene Bollea) and Disclaimers have in common? Potentially, Hulk’s daughter, Brooke Hogan (“Brooke”), if sources portray the situation accurately. I recently read an article asserting that Hulk Hogan had his affairs in order and had created a Revocable Trust prior to his death. For the curious, the terms of […]

When new Members join the Academy, one of the first and most transformative experiences is their coaching journey. We start with weekly coaching calls, eventually transitioning to monthly check-ins, all designed to help Members implement systems, unlock new opportunities, and build a firm that supports the life they envision.  For many attorneys, this is their […]

As the summer winds down, now is the perfect time to take a fresh look at your firm’s digital presence. August often brings a natural pause—clients are vacationing, kids are heading back to school, and your fall campaigns haven’t quite kicked off yet. That makes it an ideal window to tune up your online marketing […]

For many attorneys, litigation has long been seen as the pinnacle of legal work. It’s high-stakes, fast-paced, and competitive. But over time, the grind of adversarial work can leave even the most driven lawyers drained and wondering, Is this all there is? If you’ve been feeling the pull to step out of the courtroom and […]

For estate planning attorneys looking to grow, lead, and thrive, business coaching isn’t a luxury—it’s a strategic necessity. The right coach can help you improve your systems, strengthen your law firm brand, and scale your law firm with purpose. If you’ve ever felt stuck working in your practice instead of on it, these tips will […]

It’s tempting to think of software as a magic fix. Many law firms invest in new technology expecting it to solve inefficiencies, reduce errors, and improve the client experience—sometimes overnight. But here’s the hard truth: technology doesn’t fix broken processes; it amplifies them. If your workflows are disorganized, inconsistent, or outdated, software won’t hide those […]

I can’t believe it’s August and that means “National Make-a-Will Month.” Learning of August’s title as National Make a Will month after leaving private practice stunned me. As an Estate Planning professional, I embrace dedicating a month to encouraging individuals to make a Will. I will endeavor to spread the word to as many Trusts […]

A clean law firm website may impress, but it won’t grow your practice on its own. If visitors are not reaching out, something critical is missing. This article covers practical ways to help your law firm website drive results. While we introduce key ideas from the StoryBrand approach, the focus will remain on strategies that […]