Valentine’s Day may be over, but you have to continue to woo your prospects and clients throughout the year to develop long-term relationships for more business. Marketing is a courtship. Some relationships quickly swell to engagement status, while others take a year or two (or three) to blossom. Remain committed with your communications to reach […]

I recently spoke with a Member about how to prepare for her first round of initial consultations and be as effective as possible. There are many aspects that come into play with consultations… from education to people skills. Some attorneys are just naturals while others have to work a bit more at it. There are […]

Paul Walker was a film and television actor loved by countless fans. Perhaps he was best known for his roles in The Fast and the Furious and its many sequels. Walker was on his way home from an event for his Reach Out Worldwide charity (benefitting victims of Typhoon Haiyan) on November 30, 2013, when […]

In 1989, the body of Bredo Morstoel traveled from Norway to the U.S., eventually coming to rest in Nederland, Colorado, where his grandson planned to operate a cryonics lab. Though the facility never opened, “Grandpa” Bredo remains famously frozen—in a storage shed. He’s a “living” example of the need for estate and funeral planning. People […]

Hey there and happy Friday from your Girl Friday! I was hanging out in the Web den at the Academy a couple days ago (that’s the web design and development area of the Academy office), and I was talking to our website gurus, Kevin Hofmockel and Sarah Childress about law firm websites. As we were […]

The concept of a “myRA” account was introduced by President Obama in his State of the Union address on January 28, 2014. Clients may hear of this and want to know about it for themselves or their children. What is it?The myRA is a savings plan similar to a Roth IRA. It is designed to […]

Here at the Academy we are grateful to have formed lasting relationships with some vendors who many of our Members use in conjunction with Academy Membership. Linda Winlock and her team at Personnel Profiling, Inc. are just such an organization the Academy has partnered with for over ten years. We are very excited to introduce […]

Last week, the Academy concluded “Law Firm Online Marketing,” our most recent eLearning training module. Over the course of six sessions, we discussed integrating online and offline marketing strategies, SEO basics, the components and best practices of Content Marketing, the “dos and don’ts” of listing your law firm online, social media, and much more. The […]

The 2014 Winter Olympics start later this week in Sochi, Russia. There are about 3,000 athletes competing in nearly 100 different medal events in these Olympics. These games stem from a long tradition of gathering for the Games in ancient Greece, dating back to 776 B.C. The first modern Olympics were held in Athens in […]

As January (rather quickly) comes to a close and we find ourselves at the start of another month in what already feels like another hurried year, are you checking in on those New Year’s Resolutions you were so enthusiastic about on December 31? What did you promise yourself you would do differently in 2014 that […]