At the Academy we talk a lot about the importance of your Marketing Calendar. The Academy’s Girl Friday is joined by Academy Practice Leadership Coach Lillian Valdez in this edition of the Academy’s Girl Friday where they discuss the importance of your marketing calendar and some things to be on the lookout for as you […]

Just two weeks ago, I blogged about Illinois moving to become the 15th state to enact same-sex marriage. Both the Illinois House and Senate passed the legislation and the governor had agreed to sign it. However, even before Governor Quinn could arrange for the signing ceremony, Hawaii beat Illinois to become the 15th state! So, […]

No truer words were spoken than when Elvis sang, “I’ll have a blue Christmas without you.” When the holidays roll around, we especially miss those we love who have died. From Thanksgiving into the New Year, a few changes to the family’s routines can soften the holiday blues over the death of a loved one. […]

The Academy’s Girl Friday breaks down the somewhat confusing social media trend and explains their usefulness and importance in your own social media plan! Kathryn AdamsMarketing ManagerAmerican Academy of Estate Planning Attorneys, Inc.9444 Balboa Avenue, Suite 300San Diego, California 92123Phone: (800) 846-1555www.aaepa.com

Clients sometimes have peculiar wishes. As estate planning attorneys, sometimes it seems as though we’ve seen it all! Here is a link to a cartoon which pokes fun at estate planning oddities and suggests (in jest) that a well-known email scam may be carrying out someone’s last wishes. Whether it’s leaving random legacies or other […]

“Where’s That Advance Directive?” In the New York Times recently, Paula Span interviewed a hospital social worker about the unavailability of people’s advance directives at the hospital. She faces this problem at least once a week: patients—who have already signed advance directives—arrive at the hospital without them. This social worker paints a picture of the […]

The Academy is about to take blogging to a whole new level, and Academy Marketing Manager Kathryn Adams is here to tell you how. Kathryn Adams Marketing Manager American Academy of Estate Planning Attorneys, Inc. 9444 Balboa Avenue, Suite 300 San Diego, California 92123 Phone: (800) 846-1555 www.aaepa.com

As I’ve written before, recognition of same-sex marriage has been expanding rapidly in the United States. Illinois now joins the list of those states allowing same-sex marriage (in order of recognition): Massachusetts California Connecticut Iowa Vermont New Hampshire New York Washington (state) Maine Maryland Rhode Island Delaware Minnesota New Jersey Illinois In addition to the […]

“There’s an App for that.” We’ve all heard these words before and maybe even said them a time or two. Apple coined the phrase in their 2009 iPhone 3G commercial, and it stuck. The thing is, it’s true! If you can think of a need you have on your Smartphone or tablet, there’s most likely […]

Myth 1: Content Marketing = MORE ContentYes, there are studies that show that the more frequently a business blogs, the greater the amount of traffic to their website. However, unless you’re working with a creative team staffed with writers and editors, chances are you don’t have the resources to publish killer content on a daily […]