Having served in the Marine Corps (a life time ago) I know first hand that the idea of Morale is not just a notion. It’s proof that the leaders have their act together. Watch the news. Look at our young men and women in Afghanistan and Iraq being interviewed. Remember yourself at 20? How is […]

One of the early lessons I remember learning from my dad was… be on time and do what you say. The easiest way for me to consistently be on time is to sneak around and set my watch a few minutes ahead. Viewing each commitment to myself or others as an opportunity to deliver what […]

To reach today’s marketplace, you have to immerse yourself in all the new technologies – starting of course, with building a website. After all, 80% of consumers search online before making any major purchase – that means they’re looking for you and your services on the web, not in the phone book and not in […]

It’s easier to start with the basics in the beginning than it is to remember what those basics were and get back to them years later. Part of the reason that tracking is so important all along the way, when it comes to recording or documenting a process or saving the results with a particular […]

It seems every city has a coffee shop with that name or something close to it… but the daily grind means more than just a cup of coffee. I am sure all of us have at one time or another had someone say to us at the end of the weekend, “back to the grind […]

The one secret ingredient to successful law firm marketing is knowing the results you have gotten in the past… and you don’t want to just know ONE result, you want to know the whole story! It’s not uncommon for attorneys conducting a presentation for consumers to say, “the marketing didn’t work” when they end up […]

As Academy Members know, Natalie Choate, the author of the definitive resource Life and Death Planning for Retirement Benefits, will be speaking at the Academy’s upcoming Spring Summit event in Boston. The Summit will be from April 29th – May 2nd, 2010. Life and Death Planning for Retirement Benefits is currently in its 6th edition. […]

One of the most interesting things I get to do is spend this part of the year reviewing law firm financials. One thing that made it especially interesting this year was that it was good to see that by and large… revenue in 2009 was NOT down compared to 2008 in almost every case! Often […]

The thought of sitting on a one-legged chair doesn’t sound very appealing. A one-legged or even two-legged chair, is precarious at best, hard to depend on and you’re never quite sure which way you are going to fall. So who would bother parking their tukkis on one? Well, many business owners do sit on and […]

When you think of a brand, two things may come to mind: the symbol used to mark livestock and the symbolic embodiment of a product or service. While the first can put a mark on your cattle and other livestock, the second can mark your business, distinguishing it from all others. You cannot drive down […]