Social media has become an indispensable tool for attorneys to connect with potential clients, showcase their expertise, and build their brand. However, simply having a presence on social media is not enough. To truly leverage these platforms, you need a well-crafted strategy that will maximize your reach, engage with your audience, and ultimately grow your […]

Grammy Award winner, Tony Bennett, died on July 21, 2023, at the age of 96. Bennett had a prolific career releasing more than 70 albums and winning over 19 Grammys. He enjoyed a resurgence in popularity late in his career when he partnered with Lady Gaga to release two albums. He devoted his life to […]

Do you have dedicated time to working on your business? Not 20 minutes between client meetings, notes jotted down in the margins of the latest business book you are reading, or late-night thoughts when you cannot sleep. I’m talking about days devoted to working ON your business instead of IN your business. This concept is […]

In the digital age, the legal landscape is undergoing a transformation like never before. As attorneys focusing on estate planning, elder law, and various legal fields navigate this dynamic environment, one strategy stands out as a powerful tool in building their online presence and attracting prospective clients: legal content marketing. The Evolution of Legal Marketing […]

Many moving parts have to come together when you are operating a law firm. It is very challenging to integrate all of the different elements in an efficient manner. Fortunately, technology has changed the playing field with estate planning legal software. At first, the estate planning attorney software programs were barely adequate, and they addressed […]

Anyone who has seen my house at Christmas knows that it tops the list as my favorite holiday. We deck the halls, make cookies, exchange presents, look at light displays, and revel in the Christmas spirit as long as possible. Christmas in July seems like a great idea except we can’t celebrate Christmas in July […]

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail”. Ooph! It may sound harsh, but it rings true, especially in the context of building your law practice.  You’ve set up a beautiful office, assembled a skilled team, and established your processes.  Yet, why does it feel like no one in your […]

In the competitive realm of legal services, having a strategic approach to SEO is paramount. Understanding the distinction between Local SEO and National SEO can significantly affect how a law firm attracts clients. For legal professionals, particularly those offering services like estate planning and elder law, tailoring your SEO strategy to your target audience’s needs […]

Do you want to grow your law firm? Are you challenged by your staffing budget, administrative backlog, and the ability to market your firm effectively? If this sounds familiar, you are not alone. Many firms are stalled for these reasons, and it can be frustrating to tread water when you see a lot of potential […]

Estate planning and gratitude go together. Estate planning expresses your wishes for taking care of yourself and your assets during your life (when you’re not able to do so yourself) and upon your death. Those wishes leave your assets and express your gratitude to those you leave behind for the difference they’ve made in your […]